Public Affairs Fellow for Civil Rights Communication


 

NPS Unit Name National Capital Region Communications Office (with a focus on park projects)
NPS Unit Address 1100 Ohio Dr. SW, Washington DC 20242
Position/Project Title Public Affairs Fellow for Civil Rights Communication
What is the primary function/discipline for this position? Public Affairs (Strategic Communication & Media Relations)
Position Description What if Civil Rights activists had remained silent? It’s hard to build relevance if we are content to work in silence. We owe it to those who suffered and died enslaved, for those who fought for the rights and freedoms we enjoy today, to give a voice to and to promote stories of Civil Rights and the African American experience in this country. People should know, understand and value what it took to create our nation, and how we continue to evolve today. The National Park Service (NPS) has an important mission responsibility to help make these connections.
 
The Public Affairs Fellow will research, write, and disseminate a broad range of communication products from web and social media content to news releases, remarks, talking points, and strategic communication plans that showcase NPS stories and mission-related messages—with a significant focus of inspiring others’ awareness and understanding of the NPS’s work in Civil Rights and African American history. The work of the fellow will help ensure that high-quality information is available to the public so they can learn about, enjoy and help care for national parks.
Qualifications Required Skills:
      Exceptional writing skills.
      Strong oral communication skills.
      Proficiency in the Microsoft Office Suite and Google platforms.
      Demonstrated ability to work cooperatively as part of a team.
      Ability to meet deadlines and work under pressure.
      Possession of a valid driver’s license.
      Ability to negotiating and handle stressful situations in a diplomatic and non-adversarial manner

Must be US. Citizen or Green Card holder

Preferred Experience:
      Writing press releases or news stories for publication, talking points, speeches, or audience-driven communication
      Working knowledge of Associated Press Style
      Experience evaluating success of communication campaigns, including using analytics and reporting tools
      Understanding of communication theory
      Undergraduate or graduate degree, or pursuing a degree, in communication studies, journalism, or public relations
      Proficiency in Adobe Creative Suite or other graphic design software
      Experience in writing for the web and internet publishing using a content management system
      Experience publishing professional social media content to Facebook, Twitter, Instagram, and others

Work Plan During the fellowship, the Civil Rights Communications Fellow will:

  1. Develop and implement a strategic communications plan to roll out some amazing research findings around L’Hermitage/Best Farm at Monocacy National Battlefield. This unique archeology and genealogy project was a first-of-its-kind in the National Park Service. The communications plan for L’Hermitage/Best Farm will include everything from securing national news coverage on platforms like CBS Sunday Morning to working with the park’s interpretation division and the NPS design center to develop and install an exhibit about this story in the park’s visitor center to working with members of the white and enslaved descendent communities to ensure they are a part of helping the NPS tell their stories for this and future generations.
  2. Develop and implement strategic communication plans in concert with the NCR public affairs team, park managers, and subject matter experts. The communication plans will include developing collateral materials such as web and social media content, news releases, remarks, talking points, and other public facing communication products.
  3. Write and disseminate key messages, talking points, and language connecting the many civil rights stories in the Greater Washington Region.
  4. Write and publish web content connecting the many civil rights stories in the Greater Washington Region, including a thematic trip itinerary.
  5. Pitch and secure news or feature stories about civil rights, research in NCR, or other stories that inspire others’ awareness and understanding of the NPS’s work in Civil Rights and African American history.
Learning Goals The fellow will have a broad experience and exposure to numerous career fields and specialties in the NPS. They will learn about best practices for communicating about cultural and historic resources. They will develop a deep understanding the NPS and its mission. They will learn about the people whose stories helped shape our nation and bring them to light so the NPS can tell these stories for generations to come.
Housing No park housing is available.
Physical/Natural Environment The position is located in Washington, DC, in the National Capital Regional Office.
Work Environment Work is usually performed at a desk; however, there are frequent visits to outdoor sites for events or media interviews, which may expose the employee to inclement weather or require movement over rough or uneven terrain. Involves everyday risks typical of an office setting and vehicles such as planes, trains, buses, or automobiles and requires normal safety precautions. The regular work area is adequately lighted, heated/cooled, and ventilated. However, the incumbent may be required to work outside in all weather conditions to address emerging issues or support special events. In addition, the incumbent may be called to work unscheduled hours and may be expected to support events that occur on holidays and weekends.
Vehicle/License Requirement A valid driver’s license is required, as the fellow will need to be able to drive a government vehicle for official business.
Diversity and Inclusion We are eager to diversify the voices, background, and experiences of our team, which is why we are keenly interested in the HBCUI program! The National Capital Region is among the most diverse in the National Park Service and there is a strong network of support- including a very active workforce diversity and inclusion committee in our building. We are highly collaborative team committed to providing professional experiences for youth in the National Park Service.
Mentoring Our office has an excellent track record of supporting professional development opportunities to help interns and fellows reach their professional goals. Our approach is to allow interns/fellows opportunities to spend time with other technical areas they have an interest in such as legislative affairs or archaeology. Additionally, we would offer them the opportunity to establish a formal mentorship with a senior NPS professional.
Compensation  
·         $10 per hour for full-time work.
·         Parking is available if needed.
·         Internship will last about 6 months.
·         The start/end date will be determined by the student hire date.
Application Instructions Interested students should apply directly to this position via the SERVE job portal at: www.serve.gyfoundation.org
Greening Youth Foundation (GYF, www.gyfoundation.org) is a 501(c)3 not-for-profit organization whose mission is to nurture environmental stewardship among diverse youth and young adults, while exposing them to conservation careers.
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